Bedrijfsprofiel: Alibaba, China's grootste retailer

Euromonitor has analysed the key success factors of e-commerce giant Alibaba. The overview provides background on Alibaba’s customers and its business to consumer platforms. It explains different ways that manufacturers and retailers can leverage Alibaba’s capabilities to drive sales growth in China and abroad. Ali Health, Alibaba’s vertical platform focussing on selling health and wellness products and services, is also described.
The future vision of Alibaba is captured by the words of Executive Chairman Jack Ma: “In the coming years, we anticipate the birth of a re-imagined retail industry driven by the integration of online, offline, logistics and data across a single value chain.”
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