Winner Silver De Gouden Noot 2024 - DS Smith Lift Up

DS Smith Lift Up by DS Smith

Multi-packs are a convenient way for brands to sell large quantities of bottles of water or soft drinks. Very often, these multipacks are using shrink film material. Water and soft drink brands actively look for shrink film alternatives to reduce the amount of plastic they put on the market.

To reduce the amount of plastic used, DS Smith has come up with DS Smith Lift Up. This pack is suitable for multipacks of PET bottles. Its corrugated top clip is an ergonomic carrier handle suitable to carry weights up to 12kg in a convenient way. Designed originally for 4 and 6 packs of 1L to 2L PET bottles, the range has now expanded to include other collations and different bottle sizes. The banderol stabilises the collation and gives additional branding opportunity. It can cover the barcodes of individual bottles.

It's not only proven to be effective on high speed production lines without compromising supply chains, but it also helps replacing plastic film in multipacks while standing out in store. Thus, it offers a substantial opportunity to work towards the sustainability goals of the drinks industry and meets consumer expectations for both sustainability and convenience.

Registrants: DS Smith, Krones

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