8 manieren om klantenbinding te versterken in e-commerce

Creating and maintaining customer loyalty is a constant challenge across all industries and sectors for e-commerce and marketing managers. The question “what drives customer loyalty, and how it can be improved?” is answered in 8 ways by eCommerce Insights on 8 January, 2016. Provided are several ways one can improve loyalty, including customer engagement and communication strategies.
Get the basics right, tap into hearts and minds, differentiate between loyalty and reward schemes, create a dialogue with your customers , don’t assume disengaged customers have lapsed, monitor your net promoter score, use your customers’ data wisely and make incentives relevant.
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