Afstudeerder: Development method for packaging innovation

As part of his master assignment Mart Rozema will hold a speech on 18 December 2015 entitled: Establishing a development method for packaging innovation to be used by food processing companies.
Small and medium sized food processing companies generally have extensive expertise in food production and developing food products, but expertise in packaging development is missing. Although being a large cost component and a critical marketing tool, packaging has a minor and passive role in their product development process. A structured method is developed that supports food processing companies in packaging development (Website Universiteit Twente, november 2015).
Klik hier voor meer informatie over de afstudeerpresentatie van Mart Rozema.
Klik hier voor meer informatie over de NVC Leerstoel Packaging Design and Management.

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