Afstudeerpresentatie: Shelf Ready Packaging design method

As part of his master assignment Bernd Rutgers will hold a speech on 15 October 2015 entitled: The development of a Shelf Ready Packaging design method, in order to improve usability for retailer stakeholders. He did his graduation project at Smurfit Kappa Benelux. The goal of this graduation assignment was to find retailer SRP demands. By researching the current internal SRP design process, an overview of this process was created. This overview was used as a basis for an enhanced SRP design process. The newly proposed SRP design process uses affordance based and scenario based design as most important methods that guide in designing for usability (Website Universiteit Twente, september 2015).
Klik hier voor meer informatie over de afstudeerpresentatie van Bernd Rutgers.
Klik hier voor meer informatie over de NVC Leerstoel Packaging Design and Management.

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