Consumentenperceptie en -acceptatie: Effect zichtbare sachets

Researchers at the School of Packaging, Michigan State University US investigated the impact of a visible sachet inside of a food package on the consumer acceptance of the package and product perception. They conducted a consumer sensory evaluation of packaged fresh-cut cantaloupe, with or without a sachet.
They found that panelists preferred packages without sachets. Panelists expressed willingness to pay more for packages that extend the use life and liked to see new types of packaging. This study indicates that initiatives to develop active packaging should focus on delivering active compounds in a manner not apparent to consumers. An article about the research is published in LWT.
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