De rol van branding en verpakking op vermarkten van product

Researchers at the Kogi State University in Nigeria examined the role of branding and packaging in the marketing of a product. They sought to find out if the purchase of a product can be influenced by the brand name and the way in which the product has been packaged.
The results revealed a strong relationship between the branding and the packaging of a product and the marketability of the product. There are brand names that truly increase sales, when the same product is also well packaged it enhances the positive experience, making the decision to purchase such a product easy to take. An article about the research is published in the International Journal of Management Sciences.
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