Duurzaam verpakkingsontwerp – Een casestudie

For her thesis at the Royal Institute of Technology (KTH) in Sweden, Stina Tang evaluated the applicability of sustainable packaging design practices and theories in a business case study, and also the value generated in the case study. Two major Swedish companies collaborated with KTH, using a pair of reading glasses as an example. The results were a review of 5 sustainable packaging design practices and theories and the design of a new packaging. The conclusion was that all 5 practices and theories were applicable in theory, but in practice, 2 of them were not economically viable. The economic value generated at the end of the case study was a 720% increase in shipping efficiency.
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