Duurzaamheid verpakking communiceren naar consument

Consumers often avoid items on store shelves that seem too ‘soft.’ For her MSc thesis Industrial Design Engineering student Michelle Johnson took a look at this phenomenon. She also investigated a few of the other reasons why many people avoid environmentally-friendly products.
Sustainability can become a liability when you're concerned with the strength or the performance of a product," Johnson said. "Here's two examples: a car tire and a bottle of baby shampoo. For the car tire, you're going to value strength because you want a durable product whereas with baby shampoo you want something mild that won't irritate the skin so you value gentleness" (Nieuwsbericht TU Delft, 14 oktober 2016).
Klik hier voor het nieuwsbericht.
Klik hier voor meer informatie over het proefschrift.
Klik hier voor meer informatie over de NVC E-Workshop Sustainable Innovation in Packaging.

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