Euromonitor International: Global consumer trends survey 2013 – gratis rapport

Technological advancements, new product innovations, and even demographic shifts can have a dramatic impact on consumer attitudes and behaviours around the world. Which consumer habits and beliefs are most malleable in this new era of hyper-connectivity and rising incomes?
With this latest installment of global consumer survey responses, Euromonitor explores pressing issues in the ongoing confrontation between access to new resources and commitment to ingrained habits, attitudes, and cultural traditions. What does e-commerce – in combination with the growth of new mobile technologies and digital marketing channels – mean for technology-fueled innovations in consumer shopping?
Het rapport is gratis te downloaden (1062 kB).

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