EUROMONITOR white paper: Consumenten in 2016

According to a new EUROMONITOR white paper, today’s consumer will continue to evolve, with a blend of trends and countertrends characterising behaviour and attitudes in 2016. One constant will be the sustained move away from the amassing of more “stuff” to the gathering of experiences.
Although the authors expect global growth in consumer spending to accelerate in 2016, stellar growth is unlikely. Consumer sentiment in emerging markets is likely to strengthen compared to the dismal performance of 2015, but even so, private consumption in China will continue to slow and Russia and Brazil will still see consumers reining in their spending, albeit at slower rates than in 2015.
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