Hoe retail zich voorbereidt op toenemende private label verkoop

Grocery retailers face tremendous pressure to meet the needs of today’s informed, demanding and connected consumers in addition to intense competition. Amazon acquiring Whole Foods Market accentuates the strategic importance of investing in retailers’ own product lines and aggressive e-commerce start-ups sell Private Label products direct-to-consumer and shorten the supply chain by removing the need for a retailer.
A recently published research report examines how retail companies have prepared themselves to address booming Private Label sales – and additional ways they can adapt their strategy to the consumer and market to gain a competitive edge (Nieuwsbericht Trace One, 20 juni 2018).
Klik hier voor het nieuwsbericht en om het rapport te downloaden na het invullen van uw gegevens.

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