Impact van merkloze sigarettenverpakkingen en waarschuwingen op jonge rokers

Researchers at Georgetown University Medical Center USA examined the impact of pictorial cigarette-warning labels, warning-label message framing and plain cigarette packaging, on young adult smokers’ motivation to quit. Smokers viewed online images of four cigarette packs with warnings. Packs differed across conditions by warning-message framing (gain vs loss) and packaging (branded vs plain).
They found that warnings combining pictorial depictions of smoking-related health risks with text-based messages about how quitting reduces risks, may achieve better outcomes among young adults. An article about the research is published in Tobacco Control.
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