Invloed van oriëntatie van designelementen op verpakkingen

Researchers at the University of Oxford UK studied the response of consumers to changes in the orientation of various design elements (e.g., food images) on packaging. In Experiment 1, participants rotated one of the visual elements on packaging. In Experiment 2, they assessed how much participants would be willing to pay for stimuli oriented in a more versus less preferred orientation.
The results of Experiment 1 revealed that participants have distinct, systematic, preferences when it comes to the orientation. In Experiment 2, the preferred orientation did not always elicit the highest willingness to pay. An article about the research is published in Food Quality and Preference.
Klik hier voor een samenvatting van het artikel.

Heeft u vragen over dit onderwerp, neem dan contact met ons op via e-mail of bel: +31-(0)182-512411. Dit bericht is ook opgenomen in ons maandelijkse overzicht, de NVC Members-only Update.