Milieu steeds belangrijker bij koopbeslissingen consument

In a global survey carried out for Tetra Pak, more than three-quarters of the participants claimed that environmentally sound packaging has an influence on the beverage brand they buy. The survey revealed a growing appetite among consumers for products that tick the right environmental boxes.
When asked about recent purchasing habits, two-thirds said they have bought environmental products, even when they cost more, while around the same proportion have avoided specific brands or items due to environmental concerns. Environmental factors were a considerably stronger influence in developing markets than in developed areas (Nieuwsbericht Tetra Pak, 21 juli 2015).
Klik hier voor het nieuwsbericht.
Klik hier voor een samenvatting van het rapport (9.04 MB).

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