MWV: Sterke link tevredenheid verpakking en koopintentie

MeadWestvaco Corporation (MWV) has launched Packaging Matters™, the company’s third annual study of the impact of packaging on product satisfaction and consumer purchasing behavior.
Packaging Matters data show packaging continues to hold significant importance for global consumer satisfaction with a strong link to purchase intent and brand loyalty. While a majority say new packaging is headed in the right direction, there are significant current gaps between the importance of product packaging and how brands are meeting consumer needs. Consumers are clear on how to close this gap: with targeted innovations related to functionality and safety (Persbericht MWV, 24 februari 2015).
Klik hier voor het persbericht.
Klik hier voor een infographic over de studie (38 kB).

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