Portions on the Packaging Container

Food industries have started using portion controlled packaging. Companies are marketing to dieters who often have trouble measuring out what is actually a single portion; portioned packaging makes eating on a diet much easier. They are also packaging portioned foods for convenience. A portion controlled juice container was invented by UK Sainsbury's food and Retail Company. The juice carton has four transparent holes on the containers side, each measuring the amount of 1 glass of juice (5 total glasses of juice in carton). Each level was designed with a fun phrase printed around the hole like “One Tasty Portion of Fruit” or “Running on Empty!”(Newsletter Packaging Connections, 23 January 2012).