Sociale media: Effect van delen en uitpakken van verpakkingen

Two reports by Dotcom Distribution, a premier provider of logistics and fulfilment services, that focusses on the importance of social media states that 40% of shoppers share their purchases online, in which packaging plays a big role in the consumers posting behaviour.
54% of the reports’ respondents claimed to use social media for aid during the pre-purchase decision making, of which 61% said that this research convinced them to make a purchase. Leading social media websites are Facebook (84%), Twitter (32%) and Instagram (31%). Watching an “unboxing” video was found to be helpful for 36% of consumers, and 40% are more likely to recommend a product to a friend if branded packaging is used.
Klik hier voor de samenvatting van het sociale media rapport.
Klik hier om te registreren voor toegang tot het sociale media rapport.
Klik hier om te registreren voor toegang tot het unboxing rapport.

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