Trade-off analyse verpakkingskenmerken food en drank

Researchers at Kasetsart University in Thailand studied consumer perspectives and trade-offs on packaging convenience attributes of various food and drink packages vs. increased cost.
They found that the most important packaging attributes for all packages were the opening characteristics. Tamper-evident characteristics were also perceived as very important for drinking water bottles. However, for all packages, the importance score level for the price factor accounted for only 10-19%. Most consumers were happy to trade-off on a slight increase in price for additional convenience or tamper-evident features of a package. An article about the research is published in the British Food Journal.
Klik hier voor een samenvatting van het artikel.
Op 10 en 11 maart vindt de Packaging Design & Innovation Summit plaats in Amsterdam. NVC leden krijgen 15% korting.

Dit bericht is ook opgenomen in ons maandelijkse overzicht, de NVC Members-only Update. Heeft u vragen, neem dan contact met ons op via e-mail of bel: +31-(0)182-512411.