Trends in e-commerce verpakkingsstrategie van merkfabrikanten

Packaging supplier TricorBraun released a new white paper intended for consumer packaged goods (CPG) brand owners who are developing their e-commerce packaging strategy.
Interesting observations written in the report are: consumers are increasingly turning to subscription services for CPG purchases, unboxing after product delivery may be turned in to a social occasion and packaging with visual appeal is valuable. In addition, concept stores elevate the retail experience and rely on home-delivery and packaging for customer satisfaction. Finally, the ‘nomadic’ life of the customer is described in relation to (multi-purpose) packaging (Persbericht TricorBraun, 29 januari 2018).
Klik hier voor het persbericht.
Klik hier voor de whitepaper 10 Key Trends Impacting Your Ecommerce Packaging Strategy Now.
Klik hier voor meer informatie over de Live Online NVC E-course Packaging for E-commerce.
Klik hier voor meer informatie over het NVC innovatieproject Web Retail Packaging.

Dit bericht is ook opgenomen in ons maandelijkse nieuwsoverzicht, de NVC Members-only Update. Heeft u vragen, neem dan contact met ons op via e-mail of bel: +31-(0)182-512411.