Verpakkingsdesign stille kracht achter succes nieuw product

When it comes to successfully launching a new product, developing one that consumers will love is only half the journey. The other half is launching with excellence. Nielsen has identified a number of Europe’s most successful new product launches. Across categories, nearly 60% of decision-making happens at the shelf. Moreover, 56% of European consumers say in-store discovery is one of their top information sources for new products. So, herein rises our forgotten hero: package design. Despite being one of the least heralded aspects of marketing, package design is a driving factor behind many of the most successful product launches over the last 2 years (Nieuwsbericht Nielsen, 16 december 2016).
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