Zeven drijfveren van belangrijke consumententrends

Today’s consumers are redefining their values and priorities, leading to the birth of the New Consumerism. This New Consumerism unites many of the key consumer trends of our time and is impacting on a whole host of industry sectors, from fashion to food to travel to transport. These trends, which on the face of it may seem disparate, in fact share many of the same drivers. The drivers offer the key to understanding the motivations, attitudes and priorities of consumers and the decisions that they take each day.
Euromonitor has defined 7 drivers of the key consumer trends: Thrift; Sustainability; Technology; Authenticity; Wellbeing; Simplicity and Freedom (Nieuwsbericht Euromonitor, 16 mei 2016).
Klik hier voor het nieuwsbericht.
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