Amazon CTO toont inzichten toekomst e-commerce op congres
Amazon CTO Werner Vogels presented his views on the future of e-commerce on April 16th at the What’s Going On In (R)etailing?! conference. He described how technology enables the company to understand the shopping behaviour of its customers. Preventing the Paradox of Choice is key: the more options a consumer has to choose from, the unhappier he or she gets. Amazon effectively constrains the amount of possible choices by additionally showing item-to-item (this product was bought in combination with that product), item-to-peer (others who bought this also bought that) and item-in-trend (everybody wants this) data. The future of Amazon web-based services was discussed as well.
NVC-leden kunnen de presentatie van Werner Vogels en de andere presentaties van de What’s Going On In Retailing!? conferentie ontvangen door contact op te nemen met Helen Crowe.
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