Augmented Reality straks in het écht?

Along with other consumer engagement-enabling technologies like digital printing, augmented reality (AR) is depicted in a recent publication by Packaging News as revolutionising the packaging industry. AR encompasses the integration of digital information with the user’s environment, in real time.
The main difference between AR and virtual reality (VR) is that while VR involves creating a totally artificial environment, AR uses the existing environment and overlays new information on top of it. VR, AR and interactive packaging will be reality on 30 November 2017 at the Planetarium Amsterdam in the NVC General Meeting of Members. The Planetarium can be ‘VRisited’ already via the NVC-website.
Klik hier om het volledige artikel ‘Augmented reality tipped as the trend to watch’ van Packaging News (24 januari 2017) te lezen.
Klik hier om het Planetarium Amsterdam te bezoeken in virtual reality.

Dit bericht is ook opgenomen in ons maandelijkse nieuwsoverzicht, de NVC Members-only Update. Heeft u vragen, neem dan contact met ons op via e-mail of bel: +31-(0)182-512411.