Beslissing online aankoop direct beïnvloed door bezorgervaring

21 november 2016

The findings of a recently published research report reveal that today’s consumers say their online purchasing decisions are directly influenced by delivery & returns and the experiences they encounter. Top problem areas that proved a turn off for consumers were: slow speed of delivery (40%), damaged or incorrect product (30%), and lack of precision leading to inconvenience ‘I had to wait in all day’ (29%).
Conducted in the US and the six largest eCommerce markets in Europe by revenue (UK, Germany, France, Italy, Spain and The Netherlands), the research polled opinions from consumers who had made online purchases within the last 6 months (Persbericht MetaPack, 2 november 2016).
Klik hier voor het persbericht.
Klik hier om te registreren om het rapport te downloaden.
Klik hier voor meer informatie over de online NVC E-course Packaging for E-commerce.
Klik hier voor meer informatie over het NVC innovatieproject Web Retail Packaging.

Dit bericht is ook opgenomen in ons maandelijkse nieuwsoverzicht, de NVC Members-only Update. Heeft u vragen, neem dan contact met ons op via e-mail of bel: +31-(0)182-512411.