Chinezen drinken meer gebotteld water

A giant opportunity exists for premium waters in China, according to a survey-based article in The Economist. Although the foreign firms now produce most of their water locally, their market share is still small.
Coca Cola’s (including Ice Dew, China’s biggest foreign-owned brand) have 5.6%. Danone, which used to be in a joint venture with Hangzhou Wahaha but now operates alone, is close behind with 5.5%, whereas Nestlé has 1.8%. Also local brands like Tibet 5100 tap into the 37 billion liters per year market as upmarket Chinese are growing more uneasy about the quality of their ‘open’ or ‘local’ water supplies. Chinese citizens often also use 19-litre barrels installed at home.
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