Het verbeteren van klantentrouw met Web Retail Packaging

Dotcom Distribution has published a research report on e-commerce packaging (Driving Customer Loyalty With Fast Delivery and Quality Packaging). The survey addressed more than 500 online shoppers to discover how the entire delivery process — from the speed of delivery to the quality of packaging — impacts customer lifetime value.
The online customer wants fast delivery and expects complete transparency throughout the journey. A brand or retailer that offers premium packaging might benefit; forty percent of shoppers say they would be somewhat more likely or much more likely to purchase from a retailer again if they ordered a package online and it came in a gift-like or premium package.
Klik hier om het rapport te downloaden (2,2 MB).
Klik hier voor de NVC online cursus Packaging for e-commerce.
Klik hier voor informatie over het NVC innovatieproject Web Retail Packaging.

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