Nielsen rapport: The Quest for Convenience

Rising internet penetration, denser urban locations, faster paced lifestyles and challenging working hours are adding more and more layers of complexity to consumers’ lives. Consumers are feeling more stretched than ever before, and are increasingly striving for convenient solutions which help to simplify their busy lives.
Around the globe, consumers need and look for convenience in all forms—whether simplicity, time saving or suitability. The Nielsen Quest for Convenience report looks at changing consumer needs around the world, specifically focusing on factors driving consumers’ increasing need for convenience, to provide global FMCG players with key insights.
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