Nieuwe techniek meet consumentengedrag in fysieke winkel

Researchers have developed a unique solution to measure in-store shopper's intentions. The implementation respects privacy - no identity information of shoppers is collected.
The patent pending solution uses very accurate imaging based on depth sensor technology that generates a 3D representation of the environment. Analytics methods provide accurate information on people behavior which, refined and fused with sales performance indicators, reveals the shopping intentions. The information can be used to improve the store sales operations and increase the appeal of specific brands. The solution has been tested in several pilots with more than 10 million visitors (Nieuwsbericht VTT, 30 november 2016).
Klik hier voor het nieuwsbericht.

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