Onderzoek: Consumentenopvatting over biobased verpakkingen

Researchers at Nuertingen-Geislingen University in Germany examined consumer attitudes towards biobased packaging. They surveyed consumers from Germany, France, and the U.S. They found that consumers focus predominantly on end-of-life attributes of packaging. Consumers concern themselves less with renewable origins, and almost not at all with activities relating to production, transport and retail use.
A comparison with results from LCA studies of packaging revealed a number of discrepancies between consumer perception and facts on the environmental impact of different packaging options. An article about the research is published in the Journal of Cleaner Production.
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