Online koopgedrag: een internationaal perspectief

The growth of e-commerce is not alike in each country, due to several factors such as internet accessibility and prevalence of traditional retail. Within the online community, there are also differences between buyers. A Pitney Bowes study reveals that there are major differences in age, device and behaviour of the online shopper.
Behaviourally, millennials and online shoppers in India are most likely to search social media before purchasing. When it comes to place of purchase, American and Russian consumers are more likely to buy from an online marketplace, while Brits and Australians prefer to buy directly from a retailer’s website (Nieuwsbericht Pitney Bowes, 14 oktober 2015).
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