Overzichtsartikel: Integrale benadering verpakkingsontwerp

Researchers at the South Ural State University in The Russian Federation have reviewed studies in the field of industrial packaging design. The review article is published in Materials Science and Engineering. In the article the major factors which influence technological, ergonomic, economic and ecological features of packaging are established. The main modern trends in packaging design are defined, the principles of marketing communications and their influence on consumers’ consciousness are indicated, and the function of packaging as a transmitter of brand values is specified. Peculiarities of packaging technology and printing techniques in modern printing industry are considered.
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