Stora Enso rapport: Generatie Y verandert verpakkingsmarkt

A new report shows that retailers and brand owners who fully embrace the opportunities presented by sustainable packaging can achieve an increase in net sales of 2-4 % and an improvement in their EBIT-margin of 1.0-2.5 % (p.p.). The importance of sustainability will increase as Millennials become a more dominant group of consumers.
59% of Millennials, the generation born between 1980 and 2000, consider packaging sustainability to be important throughout the entire value chain. 4 out of 5 consider packaging important when making purchasing decisions and 85% consider packaging material part of the brand experience, compared to 71% among non-Millennials (Persbericht Stora Enso, 22 januari 2015).
Klik hier voor het persbericht (305 kB).
Klik hier voor het rapport (1,57 MB).
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