Studie belicht trends gepersonaliseerde verpakkingen

A new study suggests that demand for personalised packaging is becoming an industry norm and is increasingly being integrated into companies’ packaging strategies. The study was commissioned by Packaging Innovations and ThePackHub. 66% of packaging professionals who took part in the study stated that the personalisation of packaging is something they are currently implementing into their offering, or at least considering. In addition to this 89% of those questioned believe that this trend will only increase over the next 2 to 3 years. The data also showed that nearly two thirds (63.7%) felt that personalised packaging increases sales (Nieuwsbericht Packaging Europe, 9 februari 2018).
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