Studie naar gebruik foodverpakkingen: open, schenk en sluit

During recent years there has been a growing interest in emotion in consumer behavior. For her thesis at Università Ca' Foscari Venezia in Italy, Linda Russo conducted a neurometric study regarding the influence of emotion, interest and mental effort during the tactile exploration of a series of food packaging during the open, pour and close phases.
Due to the very experimental nature of this research this research is intended as a pilot. Two trials are presented followed by the main set up protocol with a sample of 24 young people with an average age of 25. The research outcomes provide cerebral and emotional values towards different phases of usability of different food packaging.
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