Top 10 consumententrends in voeding en drank voor 2018

The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products. “Mindful Choices” leads the list of Innova Market Insights’ top 10 trends for 2018. Consumers increasingly want to know what is in their food and how it is produced.
On fourth place in the top 10 is “Going Full Circle”. The notion of closing the circle is increasingly taking hold, with greater consumer expectation that companies and brands will be more resource-smart via developments such as tip-to-tail eating, innovative uses for food waste and more biodegradable and renewable packaging (Persbericht Innova Market Insights, 9 november 2017).
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