Trends in de markt voor digitaal bedrukken van verpakkingen

Digital print for packaging and labels is a fast-changing market and is predicted to continue growing over the coming years. The development in technology and brand owners are key factors driving forward the market.
Marketing departments will be attracted by the expansion in marketing opportunities accessible through digital printing, such as versioning, targeted marketing, personalisation, customisation, regionalisation, special editions and interactive packaging such as QR coding. A Smithers Pira White Paper examines the four key ways brand owners are driving demand for digital print for packaging. These are defined as added value, personalisation, brand protection and flexibility.
Klik hier voor meer informatie en om de gratis White Paper te downloaden.
Klik hier voor meer informatie over de NVC Cursus Bedrukken van Verpakkingen.

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