Verpakkingskenmerken kunnen wegwerpgedrag beïnvloeden
Efforts promoting proper disposal of packaging generally focus on infrastructure and messaging. Significantly less attention has been given to how the attributes of packaging can be used to change disposal behaviour. Researchers at the Imperial College London studied how changes in packaging attributes (e.g. alterations in shape, colour, or size) influence two disposal behaviours: recycling and littering.
The findings suggest that the (re)design of packaging can significantly influence proper disposal. This work can also help identify inherent attributes that encourage proper disposal. An article about the research is published for the 20th IAPRI World Conference on Packaging.
Klik hier voor het artikel (767 kB).
Heeft u vragen over dit onderwerp, neem dan contact met ons op via e-mail of bel: +31-(0)182-512411. Dit bericht is ook opgenomen in ons maandelijkse overzicht, de NVC Members-only Update.